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No Soft Souls

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OUR IDEA

Everyone Dresses Babies Like Tiny Angels.

But you've met the baby — the little gremlin who screams through dinner, throws the spoon on purpose, and sleeps for exactly forty minutes. We just put that on the shirt.

The Joke Does the Work.

Dry one-liners on genuinely soft, genuinely nice clothes. The humour lands, the cotton doesn't quit, and nobody has to explain why the gift made everyone laugh.